The Reputation Management Association of the Philippines (RMAP) is the country’s first and only professional community dedicated to advancing the practice, science, and impact of reputation management.
In today’s complex environment, reputation is more than a communications issue. It is a core business strategy. Organizations with strong reputations attract the best talent, inspire customer loyalty, earn shareholder confidence, and secure the trust of government and communities. Reputation is currency. It is the foundation of resilience, growth, and long-term success.
At RMAP, we believe it is time to elevate reputation to the boardroom agenda. We bring together communication leaders, academics, practitioners, and organizations who share one vision: to make reputation the cornerstone of sustainable business and nation-building in the Philippines.
Reputation drives trust. Trust drives growth.
Strong reputation is not built overnight. It is earned through consistent performance, authentic engagement, and meaningful impact. It is the invisible yet powerful force that:
- Attracts the best employees and inspires loyalty.
- Builds enduring relationships with customers and communities.
- Encourages investor confidence and shareholder support.
- Strengthens credibility with government and regulators.
In the Philippines and beyond, reputation is now a strategic asset that shapes the future of organizations.
RMAP was founded to fill a gap: while communication and PR associations exist, there was no dedicated body championing reputation as a business discipline.
We are a pioneer in the region: uniting practitioners, academics, and leaders who recognize that reputation is our license to operate. Our mission is to elevate reputation management into a board-level priority and establish it as a profession in its own right.
RMAP is built on collaboration, innovation, and a belief that a trusted reputation is the most powerful legacy any organization can create.
Shape the future of reputation in the Philippines.
Join the Reputation Management Association of the Philippines and be part of a growing community of professionals committed to shaping trust and driving growth. As a member, you gain access to exclusive insights, professional development opportunities, and a powerful network of peers and industry leaders. Together, we strengthen the practice of reputation management and create lasting impact for businesses, institutions, and society.
When you join RMAP, you become part of a trusted network that is building a culture of accountability, resilience, and trust. Together, we can elevate reputation from being seen as intangible to being recognized as the most valuable asset of any organization.
The Knowledge Hub is RMAP’s central repository of thought leadership and research. It brings together white papers, expert columns, special reports, and exclusive resources that help members stay ahead of trends and best practices. Whether it’s exploring the annual “State of Reputation in the Philippines” or accessing templates and playbooks, the Knowledge Hub empowers professionals with tools and insights to manage reputation more effectively.
We are more than an association. We are a knowledge hub.
Members gain exclusive access to:
- White Papers & Research – Cutting-edge studies on corporate reputation, crisis management, and stakeholder trust.
- Columns & Thought Leadership – Insights from leading practitioners,
- Case Studies –
What leaders are saying about reputation:
Reputation is our license to operate. It is the most valuable capital any organization owns—more fragile than profit, more enduring than campaigns, and more decisive than strategy. Without it, no business can thrive, no leader can inspire, and no institution can endure.” Dr. Ron F. Jabal, APR, PAGEONE Group CEO/Chairman
“We have studied trust for more than 25 years and believe that trust is the ultimate currency in the relationship that all institutions, companies and brands, governments, NGOs and media , build with their stakeholders.” Richard Edelman, CEO, Edelman
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett, Chairman & CEO, Berkshire Hathaway
“Trademarks increased a lot of value to our business … To the consumer, they represent either trust in the company or trust in the brand… they will remember that the brand connotes very tasty food and also the experience, the ambiance, the service, and they are also proud to be a part of that brand.” Tony Tan Caktiong Founder & CEO, Jollibee Foods Corporation
“We would like to be defined as a business group with a strong commitment to improving the lives of the communities we serve. With our group’s unique attributes in diversity, scale, and brand equity, we believe we can have a meaningful, positive impact on society and our country.” Fernando Zobel de Ayala President & CEO, Ayala Corporation
These voices reflect the shared belief that reputation is the foundation of leadership and growth.
RMAP’s resources provide members with practical tools and external connections to support their work. From ready-to-use templates and case studies of successful practices to links with leading international reputation bodies, the resources section offers both inspiration and guidance. It is designed to help professionals translate knowledge into action and strengthen their organization’s reputation management strategies.
Ready-to-use toolkits and templates support effective communication strategies.
External links connect members to leading global reputation organizations.
Case studies from members demonstrate successful reputation management practices.
The Members’ Portal is RMAP’s exclusive online space where professionals can connect, access premium insights and reports, and enjoy member perks like event discounts and early registration.